Studio: for founders building in wellness

We design how wellness feels.

You have an idea for how people could feel better. We help you see it clearly, then design it with you: the product, the service around it and the brand, from the first sketch to launch.

Start a project

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For years, the most careful design in the world was spent on keeping people watching.

Our founder led the design craft for multiple global entertainment brands. Every screen, every pause, every ending was designed around how it would feel.

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We learned to design anticipation, pacing and the endings people remember.

The half second before a story starts. The moment a product seems to know you. The reason you come back tomorrow.

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Then we looked at wellness. A luxury retreat running on paper. Apps that lose almost everyone within a month.

Health and fitness apps keep around 3% of their users by day thirty (Business of Apps, 2023 data).

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The industry that exists to make people feel better was rarely designed to make them feel anything.

Not for want of care. For want of design: someone asking how each moment should feel, and making it so.

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So we brought the craft across, and left the tricks behind.

Anticipation, pacing and care, yes. Streaks, guilt and endless feeds, never. Wellness should be judged by whether lives improve.

Where our craft was made.

Streaming, music, telecoms, technology and the NHS: where the people behind Hue & Heal built their experience. Past work of our team, not a client list.

What we do, without the jargon.

Design language is useful to designers. You should not need it to know what you are getting.

  1. We work out what to build.

    You get A strategy you can explain in one breath, and a map of how your customer’s experience feels today.

  2. We design the product.

    You get Screens and flows you can hold, test and show to investors.

  3. We design everything around it.

    You get A map of every moment, front of house and behind the scenes.

  4. We make it real enough to test.

    You get Something people can use this month, not a deck about next year.

  5. We give it a name, a voice and a look.

    You get A brand world, not a logo.

The things you will hold in your hands.

Every engagement produces work you can see, share and act on. Here is what it looks like.

A service map What your customer sees, and everything behind the scenes that has to happen for it to feel effortless.

How a project unfolds.

Six stages, each with something to show at the end. Timelines depend on the project, and we agree them with you at the start.

  1. 1

    Immerse

    We live with the idea, talk to your team and your customers, and map how it feels today.

  2. 2

    Frame

    We decide what matters most, who it is for and what we will not do.

  3. 3

    Signature moment

    We design the one moment people will remember first, with all seven senses.

  4. 4

    Imagine

    We design at full fidelity from the first week, so you can feel the idea.

  5. 5

    Build

    We build it, or guide the team who will, and test it with real people.

  6. 6

    Measure

    We agree how we will know it worked, beyond clicks and retention.

The industries we design for.

Wellness is no longer a sector of its own. It is moving into everything. Read more in The Wellness Crossover.

Four ways to work together.

Timelines depend on the project, so we scope each one with you after a first conversation. That conversation costs nothing and takes thirty minutes.

Book a first conversationTell us about your project

Talks and workshops where design meets clinical insight.

Led by Maria Valiji, design director, and Dr Hatim Abdulhussein, NHS GP and honorary professor of innovation and AI. Keynotes and panels on wellness led design, the future of healthcare, and what happens when designers and clinicians work in the same room.

Ask about speaking or a workshop

The Journal

Everything we have written
  1. Hue & Heal11 min readWhat entertainment knows that wellness forgot.For years the most careful design in the world was spent on keeping people watching. I spent those years inside it. This is what I carried out, what I left behind on purpose, and why I think wellness is where that craft belongs now.
  2. Lab5 min readWhy a design studio builds its own products.Advice is cheap until you have had to take it yourself. The Lab is where we test our own thinking on ventures we own, so the founders we work with get advice that has already survived contact with reality.
  3. Mind6 min readDesign your next chapter the way you would design a product.Designers have a set of habits for shaping things that do not exist yet. They work just as well on a career, a change or a creative block. An introduction to how coaching works at Hue & Heal Mind.
  4. Studio7 min readThis one moment defines the entire guest experience (and most hotels get it wrong)Arrival is your first hello. A walk through the brands that have turned check-in into a ceremony, and the Hue & Heal Guest Arrival Blueprint for hoteliers who want to do the same.

Or go another way.

  1. LabWhat we build for the world.Ventures, games and research we build for the world, in the places wellness should reach next.
  2. MindCoaching, designed.One to one coaching that uses the tools designers use to shape products, pointed at your life.