About The founder

Maria Valiji.

On a mission to design the future of wellness.

Design director, founder and coach. Formerly Design Director, Global Streaming, and Head of Design at Sky. London.

Maria Valiji.

II. The premise

For over a decade I designed how millions of people met entertainment. The industry meant to make us healthier has almost none of that craft. That gap is where I work.

A mosaic of work across Sky, Vevo, Samsung, Shazam, Vodafone, Red Bull, Intel and more.

III. The origin

Where the craft was made.

Sky · Comcast · NBCUniversal · Shazam · Vevo · Vodafone · Red Bull

Selected work, 2011 to 2024. Streaming products opened by millions every day.

The case studies, shared by invitation

IV. The lead

I learned to lead at twenty five, at a table where everyone else was far more senior. So I built my own way.

People

Hiring is a design problem.

Skill is half the matrix. Character is the other half.

Craft

I lead from inside the work.

Not checking the work. Making it with the team.

In other people’s words.

  • “Maria is one of the best design managers I've had. She is one of the few people that lead by example but is also amazing at the design craft. Your designs are beautiful, elegant, and just right.”

    Flavio Lamenza
    Design Lead, Sky
  • “A natural leader who is innovative, authentic and inspires others to excel. A strategic thinker that underpins her talent to scale design teams who continuously deliver.”

    Elliot Seller
    Head of Connected Home, Vodafone
  • “Maria has breathed magic into rebranding, improving and innovating new products that have formed the backbone of success for the department over the past 18 months.”

    Colin Burgess
    Executive Director of Operations, BAFTA

V. The shift

The work was the best I had ever done.

It had stopped meaning enough.

I left to be the one who did.

VI. The now

“What we make stands testament to who we are.”Jony Ive

The legacy I want is having worked with remarkable people on things that left the world healthier. I hope we are on the same mission.

maria@hueandheal.com Have a letter from me? Open it here